In June 2025, I launched The Aspiring Cinephile to deepen my hands-on experience in entertainment publicity. Building on my professional background in communications, I created a Substack where I break down film campaign strategies, review movies, music, and books, and share actionable career insights from my own path into the industry. I use TikTok to connect with professionals and expand reach, while staying plugged into industry trends across socials. In just over a month, here’s a look at what I’ve accomplished.